Privacy Policy

YouMetrics is architected around on-device data sovereignty. Your responses to all assessments, questionnaires, and resulting archetype calculations are processed directly inside your browser and stored exclusively in your local device cache (localStorage). We do not transmit, sell, log, or store your personal assessment answers on remote servers or central databases.

Like most web platforms, our servers automatically collect standard technical log information when you navigate our site. This may include your IP address, browser type and version, referring/exit URLs, operating system, and anonymous timestamps. This information is used strictly to diagnose technical server issues, prevent abusive traffic, and ensure performance.

We use cookies (small text files stored on your device) to preserve your preferences (such as light/dark theme and language selection). In order to keep our assessments freely accessible to curious minds worldwide, we partner with third-party advertising networks (including Google AdSense and its certified partners) to serve contextual and interest-based advertisements.

• Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to YouMetrics or other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to our site and/or other sites on the Internet.
• Users may opt out of personalized advertising by visiting Google Ads Settings (https://www.google.com/settings/ads) or through consumer choice portals like aboutads.info or youronlinechoices.eu.

We may employ privacy-focused aggregate analytics solutions to understand aggregated visitor trends (such as page views, country-level traffic distribution, and bounce rates). These metrics do not profile individuals or link your browsing activity to your personal identity.

Depending on your jurisdiction, you have statutory rights regarding your digital information:

• GDPR (European Economic Area & UK): You have the right to access, rectify, or request erasure of any personal data, restrict or object to processing, and request data portability.
• CCPA / CPRA (California Residents): You have the right to know what personal categories are collected, request deletion of personal information, opt-out of the sale or sharing of personal data, and be free from discrimination for exercising these rights.
• Because YouMetrics stores assessment progress locally on your device, you can instantly erase all stored scores and history at any time by clicking "Clear All" in the My Results section or clearing your browser cookies and site storage.

YouMetrics does not knowingly solicit or collect personal identifiable information from children under the age of 13 (or 16 in the European Union). If you believe a minor has provided personal data through our service, please contact us immediately so we can take appropriate measures.

If you have questions or concerns regarding our privacy practices, data handling, or cookie policies, please reach out to our privacy team via contact@youmetrics.com.